Thousands of merchants gather together, and there is a promising future ahead. The 133rd China Import and Export Commodity Fair (also known as the "Canton Fair") was held in Guangzhou from April 15th to May 5th. This year's Canton Fair has fully resumed offline exhibitions, with exhibition area and number of participating enterprises reaching historic highs, attracting hundreds of thousands of buyers from over 220 countries and regions to register and participate.
One warm greeting, one in-depth exchange, one round of wonderful negotiations, and one happy handshake...... In recent days, in Pazhou Exhibition Hall near the the Pearl River, businessmen from all over the world promote new products, talk about cooperation, and seize the huge business opportunities brought by the Canton Fair.
The Canton Fair has always been regarded as a barometer of China's foreign trade, and this grand occasion releases positive signals of trade recovery, showcasing China's new vitality in opening up to the outside world.
Mutual benefit, win-win situation, long-lasting attraction
From the Sino Soviet Friendship Building, to the Liuhua Road Exhibition Hall, and then to the Pazhou Exhibition Hall, as China's longest and largest comprehensive international trade event, the Canton Fair has gone through 67 years of spring and autumn.
Why can the Canton Fair, known as the "China's First Exhibition", play a role as a barometer of foreign trade? The key lies in the circle of friends.
The charm of win-win travel through time. Zhang Chuangdi, the President of the Malaysian Association for the Promotion of International Business, is a "third generation" born in Malaysia and has ancestral roots in Jiexi County, Guangdong Province. In 1978, the organizer of the Canton Fair went to Malaysia to attract investment, and Zhang Chuangdi participated in the reception. In the past 30 years, he has participated in almost every Canton Fair without landing. As an "old Guangzhou friend", Zhang Chuangdi remains enthusiastic and organized over 200 exhibitors and purchasers to attend this year's Canton Fair.
"We have brought food, agricultural products and decorations with Malaysian characteristics, and we also need to purchase Chinese household appliances, hardware tools, and daily necessities. Everyone gets what they need and makes money." Zhang Chuangdi told our reporter that over the years, from entry and exit procedures to exhibition arrangements, relevant Chinese government departments and the organizers of the Canton Fair have given great support to Malaysian enterprises. Participating in the Canton Fair and creating mutually beneficial and win-win opportunities for enterprises from China and Malaysia has a special significance for me. I will continue to strive to participate in every session or even every issue of the Canton Fair, "he said.
The charm of win-win transcends space. Mexico is more than 10000 kilometers away from China, with a one-way flight time of over 24 hours. However, this did not stop Jennifer Parton, the procurement manager of Coppel in China, Mexico, from participating in the Guangzhou Fair with enthusiasm. As soon as she arrived at the Pazhou Exhibition Hall, she took the buyers to various booths to search for suitable procurement targets.
There are two sessions of the Canton Fair every year, and Coppel Company has not been absent once in the past 21 years! "Jennifer Parton said that the reason for coming to Guangzhou from afar is because the reputation of Chinese products among Mexican consumers is getting better. At present, imports from China account for more than half of our total sales. At this year's Canton Fair, we were attracted to a large number of new products such as electric bicycles, headphones, audio systems, and personal care products. More importantly, we have made new Chinese supplier friends, which is conducive to the further development of Coppel's business, "Jennifer Parton said.
Buyers are enthusiastic and exhibitors are also taking practical actions.
Daily chemical washing, glass ceramics, sewage treatment, dyes and pigments... At this year's Canton Fair, Guangzhou Chemical Import and Export Co., Ltd. produced all the "flagship products" that pressed the bottom of the box. Originally, we wanted to book 20 exhibition booths for our 7 major product series for export, but due to the popularity of the Canton Fair, we only managed to secure 10 booths. Even so, we still have confidence in promoting our products well! "Lin Xueqiang, the chairman of the company, told our reporter. As a functional supply chain integrator, Guangzhou Chemical has actively utilized its professional advantages in recent years to provide comprehensive services such as logistics, transportation, customs clearance, etc. for the export of upstream chemical enterprises' products, Help them seize the market opportunities of the "the Belt and Road" and the Regional Comprehensive Economic Partnership Agreement (RCEP). In Lin Xueqiang's view, the Canton Fair is not only a stage for enterprises to showcase, but also a school for enterprise growth and improvement.
A great place to do business
Jiuyang soybean milk machine, TCL air conditioner, Delixi servo motor, Daoming optical reflective fabric... At the Canton Fair, a large number of new products with high quality and high price attracted buyers' attention. Behind the exhibits are the unremitting efforts of Chinese foreign trade enterprises to improve the quality of development.
Launching a new product - at this year's Canton Fair, Yang Tinggang, the founder of Chongqing Cabin General Machinery Co., Ltd., specially prepared a batch of new products such as new energy irrigation machines and new energy floor washers to participate in the exhibition. When using the irrigation machine, the operator needs to carry the machine on their back. The traditional internal combustion engine drive has a heavy weight, strong vibration, and many fire hazards. Our new irrigation machine uses a ternary lithium battery for power supply, which is more than half lighter than before and has a much more comfortable user experience. Yang Tinggang revealed that in the second half of the year, Kabin Machinery will prepare more new products to participate in the exhibition.
Reliable and excellent performance - "Although we have not brought many types of products this time, each one is' capable of fighting '." Yi Qinbo, Director of Overseas Business Development of Fujian Beifeng Communication Technology Co., Ltd., picked up a walkie talkie and fell to the ground, only to see that the device's call function remained stable. Yi Qinbo introduced to our reporter that the walkie talkie series products exhibited by Beifeng Communication at the Canton Fair generally have characteristics such as strong signal, "solid" body, and resistance to falls. They can be widely used in traffic command, construction, emergency rescue, geological exploration, and other scenarios, and are very popular with customers at home and abroad.
Grasp the pulse of the market - Accompanied by the explosive dance rhythm, Chen Sheng, the marketing manager of Hubei Jinshan Light Industry Home Appliance Co., Ltd., "moves" his business card box at least once a day: his own business card is sent out, and foreign buyers' business cards are added. According to Chen Sheng, Jinshan Light Industry's pull rod audio and home audio equipment are selling well in markets such as Ấn độnhững Philippines, Brazilvà Argentina. Affected by the global economic situation, overseas customers now place greater emphasis on cost-effectiveness when purchasing audio equipment. Through the Canton Fair, customers can have a more intuitive feeling of our product's accuracy and sound effects, thus more accepting of our quotation. "Chen Sheng said that since the beginning of this year, the year-on-year growth rate of enterprise audio exports has exceeded 20%.
Foreign buyers value the Canton Fair because here, "the wine is good, and the alleys are not deep.
The American lawn mower company, with a history of 128 years, mainly sells garden tools such as lawn mowers and fence shears, with customers spread throughout the Hoa Kỳ, Canada, Mexico, Đức, Pháp, and other places. Since 2002, the company has been purchasing goods in China. Currently, over two-thirds of its garden tool products are imported from China.
The Canton Fair is a great place to do business. Chinese products not only have guaranteed quality, but also have strong innovation, which can well meet consumer needs. "CEO Mike Kelsey told our reporter that over the years, he feels that the most effective procurement method is to participate in the Canton Fair. Within the same time and space, one can come into contact with different suppliers and establish special cooperative relationships. The United States and China have extensive cooperation space, and we must firmly seize every potential business opportunity. "Mike Kelsey spoke firmly.
Looking ahead to the long term, there are broader business opportunities
As a barometer of foreign trade, the signals released by the Canton Fair not only reflect the present, but also point to the future.
From the perspective of buyers' concerns, the demand for products that can improve quality of life is rapidly increasing. Enkhtu Denbele, the procurement manager of Mongolia's Nomin Electric Company, came to the Canton Fair to select high-quality household appliances in bulk for a new residential project being planned and constructed locally. Strolling around the booths of Galanz, Changhong, Hisense, and others, her idea of purchasing Chinese home appliances became even stronger.
The drum washing machines made in China have a large capacity, high degree of automation, and both washing and drying functions, making them very effective in use. Enkhtu Denbeler said that he believes that the household appliances ordered from the Canton Fair will provide Mongolian consumers with better quality of life.
The equipment that helps drive regional economic development also has great potential. Observing the equipment performance and inquiring about technical parameters carefully, Anis Abdulkrim, Deputy General Manager of Ethiopian TEA Company, who participated in the Canton Fair for the first time in the industrial automation and intelligent manufacturing exhibition area, was very enthusiastic.
Anis Abdulkrim told our reporter that Africa has a clear labor advantage and enormous industrialization potential. However, the process of achieving modernization will also face various challenges. Our factory has a laser cutting machine and we plan to purchase a new one from a Chinese manufacturer. These Chinese equipment have many obvious advantages that can help our factory achieve rapid development. I believe that more and more African buyers will come to the Canton Fair like me, "he said.
Faced with new customer demands, Chinese exhibitors are fully engaged in showcasing themselves in a more comprehensive and three-dimensional manner. Our main export products are outdoor flooring, decorative grille wall panels, and other building materials. At this year's Canton Fair, our Alibaba International Station Super Star brand live broadcast was synchronized. The recent live broadcast attracted more than 3000 people from overseas to participate, with audiences spread across the United States, Brazil, the Philippines, the Vương Quốc Anh, and other places. "said Zheng Jiayong, Business Manager of Shandong Linyi Chente International Trade Co., Ltd, The Canton Fair allows overseas merchants to have a visual experience of the product in terms of touch and smell, while online live streaming allows people to see the overall effect of the product visually.
According to Tianyancha data, as of now, there are more than 180000 intelligent manufacturing related enterprises in China, with a large distribution in major foreign trade provinces such as Guangdong, Jiangsu, Shandong, and Zhejiang. More and more excellent Chinese enterprises are aspiring to "go global", allowing foreign businesses to see broader business opportunities.
At this year's Canton Fair, the founder of Zhonghe Orange Brand Consulting (Guangzhou) Co., Ltd., York van der Houwen, specifically set up the company's booth on the walkway leading to major exhibition halls. He expects that the demand for service trade will also increase with the rise of goods trade. As expected, over a hundred representatives of Chinese enterprises came to consult in one morning.
Today, many excellent Chinese manufacturing companies hope to promote their own brands globally. We need to provide full chain brand building and management services to these companies, helping them understand the habits and preferences of local consumers, thereby further improving quality and opening up the market
Every year, every session is new. The steaming Canton Fair has raised people's expectations for the temperature of China's foreign trade.
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